Exploring online consumer Behaviors Research Paper

Exploring online consumer Behaviors - Research Paper Example The primary reason for choosing public school teachers as sample participation is the diversity in income levels, demographics, family size, marital status, gender and online consumer behaviors present in this occupation. Research Procedure To test the hypothesis and address the key areas of investigation i.e. exploring the factors driving online purchases, a quantitative research methodology will be used. In deciding on the target online shopping destinations, experimental manipulation would be required in order to formulate relationship between consumer behavior and motivational characteristics. Factors such as price variability or product quality have to be controlled in order to gauge the correlation between previous online experience and consumer behavior. A sample survey prepared for assessing online consumer behavioral patterns will be distributed among the sample population through a website. The survey would seek general information as age, gender, income levels, marital sta tus and specific questions such as frequency of online shopping, nature of online shopping – specific or everyday use, satisfaction from online shopping experience, basic motivators of shopping online – price differential, ease of transaction, perceived quality, satisfaction of purchase etc and negative experiences in online shopping.