Field Assignment Example | Topics and Well Written Essays - 1250 words

Field - Assignment Example It is also worth noting that most of the values and beliefs are shared amongst all Christian denominations such as the belief that Jesus Christ is a son of God and the savior of the whole world from the sin of mankind. The following writing is part of the findings I got after interviewing my neighbor who is a strong protestant and Christ follower. He says he is born again and Jesus Christ is his savior. According to the Interviewee, Jesus Christ is a son of God He is believed to be from the David‘s descendants. He is believed by Christians as the messiah who came to establish God’s kingdom in the world. Jesus teachings and ministry is very unique and it emphasizes on preaching compassion, forgiveness and love. Jesus is also known as a miracle worker and a healer who resurrected a few dead bodies during his times and many Christians still believe that His powers are still with them and that they can also perform same miracles. Christians believe that Jesus died and resurr ected in order to save Christians from their sins. Christians worldwide believe that their prayers can only be heard by God if they pray in Jesus name. Christians further believe that whenever they pray or ask anything in the name of Jesus then their prayers are answered instantly. Unanswered prayers are thought to be held by the devil who does not want to see God’s people prospering. Christians are all over the world especially in Europe, Africa, South and North America and the religion rapidly spread to several parts of the world because of the need to spread gospel and show people around the world the truth. Christians believe that spreading the gospel is part of their responsibility and that God rewards whoever spreads the gospel and win many souls in the name of Jesus Christ. Nevertheless Salvation from sin and hell is by God's grace, based on the work of Jesus Christ alone and that salvation can only be received by faith apart from any human performance or merit. Accord ing to Christians, Eternal life is a gift of God and nothing can separate the believer from the love of God and that as unbelievers face eternal punishment, believers face eternal life. Jesus being the center of the Christian faith His teachings are taken seriously and he even set out two big commandments (Love God and love your neighbor) which is considered very vital amongst Christians. The Christian believe that Jesus also told his followers to spread the gospel to all the nations by sharing their faith in Christ Jesus. According to the Christian, Christians believe in giving and assisting the less fortunate people in the society as a way of receiving blessings from God. Christians are encouraged to donate food and any other material thing to the others as a way of sharing as per Jesus teachings. They even think that caring for the less privileged people and even the sick and aged is very important and it is a way of showing love to the victims. Christians believe in the Word of God which is purely written in the Bible and they claim that Bible is the manual of life and that every issue pertaining life is found in the Bible. They believe that the Bible authors of the Bible were inspired by the spirit of God and that everything written in it is the truth which sets them free from every hook of life. Reading Bible or scriptures is very important amongst the Christians since it gives them revelation

Phidias & Associates Essay Example for Free

Phidias Associates Essay In the best interest of the productivity and success of Phidias Associates, I’d like to suggest the adoption of a corporate strategy already in use by NASA and other leading countries across the world. Corporate napping is an exceptionally cost-effective and efficient way to improve the accuracy, alertness, and speed of workers by as much as 34%. The conversion of Phidias Associates to a nap friendly zone would enhance the experience of around 92% of employees. Immediate improvements in energy, creativity, problem-solving, and job satisfaction would be in the bright future of this company. The first step to realizing the reality of this advancement is the addition of a nap room to the offices of Phidias Associates. What other room in our building can offer such impressive gains for our country? A nap room doesn’t need to be elaborate. Many companies utilize a sound proof room, several couches, and a dimmer switch to provide a place for employees to recharge and renew. Rather than rearranging the office space, I’ve discovered an even easier alternative for the company to immediately begin reaping the benefits of corporate napping. The company MetroNaps rents and sells individualized EnergyPods to high-paced future-thinking organizations like Phidias Associates. For only $12,485, we could purchase an EnergyPod. There’s also the option to rent EnergyPods for only $10/per employee/per month. A productivity boom is only a small investment away! In addition to a place to nap, our employees will require one other change to fully embrace this advancement. In America, a strong negative stigma surrounds the concept of napping in the workforce. This judgment is holding back our country’s and company’s potential for success. Other countries, like Japan, and some of our own country’s top leaders, like Thomas Edison and John Kennedy, utilized napping for its purpose-the restore energy. A few brief informative meetings and distribution of educational materials could change the mindset of Phidias Associates to view napping as a tool for our company’s growth. Ten and twenty years ago, large and successful companies modernized their facilities by adding fitness centers. Realizing that physical and mental health extends beyond the benefits of exercise, corporate napping is what’s missing from our organization. By becoming a leader in the industry, we can harness the secret gains of this largely unknown trick to boosting productivity. Nap rooms benefit the executives, the employees, and the advancement of Phidias Associates. Please consider the lofty paybacks of installing a nap room and e-mail me your reply.

Ageism :: Age Discriminationg Work Research Essays

Ageism No matter how talented or experienced one employee may be over another, workplace history has demonstrated more than just a few times that the younger candidate is often the one to win the promotion. Age discrimination has become more than a minor inconvenience throughout the twentieth century; indeed, the issue has become such a hot potato within the workplace that laws have been forced into existence as a means by which to address the problem. In order to help protect those who stand to be singled out and let go because of the unfairness of ageism, the Age Discrimination in Employment Act (ADEA) was designed with the older employee in mind. The issue at hand is that companies are not willing to look beyond their aging workforce, choosing instead to push them out of the technological loop rather than attempting to incorporate them as valuable assets. In our culture, the general perception is that with youth comes energy, imagination, and innovation. With age comes decreasing interest, lack of innovation and imagination, and a lessening of the quality of the person (Bennett, 2001, p. 410-411). Job seekers are reporting age discrimination beginning as early as the mid-thirties. How can this be addressed? What options are there for those of us considered "old" by hiring managers and companies? The biggest issue, and one which is hard to address, is the perception that older workers are not as capable or as qualified as younger counterparts. Age discrimination continues to damage our society, reducing both the incomes and the self-confidence of millions of Americans. A Harris survey, conducted in 1989, reported that one million workers aged 50 to 64 believed that they would be forced to retire before they were ready. Most of this group, anticipating an unwanted early retirement, said they would prefer to work for years longer. Another Harris survey, conducted in 1992, found that 5.4 million older Americans--one in seven of those 55 and older who were not working at that time--were willing to work but could not find a suitable job (Administration on Aging). Age discrimination can be obvious, such as a bank hiring a pretty, inexperienced young woman as a teller instead of an older woman with a strong background in similar jobs. But it's the subtler forms of age discrimination that may have the most powerful effect on cutting short the productive years of Americans--the law partner who

The Poetic Style of Henry Charles Bukowski Essay -- essays research pa

Henry Charles Bukowski Poetry is the art of rhythmical composition written or spoken for exciting pleasure by beauty imaginative or elevated thought. It is also literary work in metrical form. By definition, a poet is a person how composes poetry. The relationship between poetry and the late Henry Charles Bukowski is equivalent to that of a professional ice skater and the ice that he skates on . By the same token, it compared to something a bit less governed, although a pro ice skater is free to graze the ice at his own expense, the root of professional ice skating is indeed restricted. For example, judges, rules, regulations, agreements, terms, and contracts that can't be waived, which controls the skater. Compared to a bird in the sky, the previous example falls short of my perception of freedom when relating it to poetry and Bukowski. A bird in the sky greatly broadens the very core of my argument, at the exact same time contradicting the argument -for those with the keen eye. Buk owski's writing define...

News About Complaint of Cafe de Coral

Introduction Cafe de Coral is one of the popular restaurants in Hong Kong. However, it also has some customer complaints. In this report, it will talk about one of the case of it. The contents include the background of Cafe de Coral, the causes of the customer complaint, which elements of procedural and personal sides of customer service were not fulfilled by the concerned service provider. Last one is what would we do to turn the dissatisfied customers to become satisfied ones, or motivate them to become loyal customers. News contentIn this article, Miss Tse who ordered a hot pot meal in Cafe de Coral. When she got the meal after twenty minutes, around ten cockroaches run outside from the hot pot. Miss Tse and her family even the other costumers were so scared and felt disgusted immediately. After that, Miss Tse complained to the manager for providing the â€Å"cockroaches† hot pot but the manager said that he or she only changed it to a new one. Also, the manager did not apo logize to her. Finally, Miss Tse got the drawback and complained the Cafe de Coral restaurant through Food and Environmental Hygiene Department.Background of Cafe de Coral Frist ,it will talk about the background of Cafe de Coral. Cafe de Coral Group is a listed company at the Hong Kong Stock Exchange. It is the largest Chinese restaurant chain in the world with business spans the four corners of the world. The group has over 580 operational units specialized in fast food, institutional catering, specialty restaurants, food manufacturing, distribution and other overseas food and beverage businesses. Cafe de Coral is one of the restaurants under Cafe de Coral Group. It is a Chinese restaurant chain.The first Cafe de Coral foothold on Sugar Street, Causeway Bay in 1968. Nowadays, Cafe de Coral has over 140 restaurants and serving more than 300,000 Hong Kong customers on an average day. It seems Cafe de Coral is a popular choice when Hong Kong citizen dinning outside. In additions, Caf e de Coral is a leader in Chinese fast food market in Hong Kong. Cafe de Coral promise that they will continue to thrive on the company philosophy of making customers the topmost priority and constantly outperforming itself. Besides, they will fulfill their motto of â€Å"A Hundred Points of Excellence†.Based on â€Å"A Hundred Points of Excellence†, the staffs of Cafe de Coral make â€Å"customer satisfaction† a top priority and all members of their staff take the concept of â€Å"heartfelt services† to heart. In order to have the regular training activities for employee to strengthen their skills and put team spirit into practice, Cafe de Coral has established the â€Å"Cafe de Coral Management Academy† as its training headquarters. Cafe de Coral also review the service attitudes and performance of staff through an objective â€Å"mystery shoppers† program. This practice helps enhance the quality of services.The service that Cafe de Coral has provided is catering. It is tangible. It can be measured , weighed, inspected, touched, smelled and tasted . And their target market is Hong Kong citizen, especial is Chinese . Cafe de Coral is very common in Hong Kong , the branches of Cafe de Coral are throughout Hong Kong. Moreover, the cost of catering is very cheap and the waiting time of foods is short. It attracts a lot of students and working people to dinning here. The case of complaint and the element of procedural and personal side of customer serviceIn this article, Miss Tse who ordered a hot pot meal in Cafe de Coral. When she got the meal after twenty minutes, around ten cockroaches run outside from the hot pot. Miss Tse and her family even the other costumers were so scared and felt disgusted immediately. After that, Miss Tse complained to the manager for providing the â€Å"cockroaches† hot pot but the manager said that he or she only changed it to a new one. Also, the manager did not apologize to her. Fin ally, Miss Tse got the drawback and complained the Cafe de Coral restaurant through Food and Environmental Hygiene Department.There are some causes of the customer complaint. Firstly, around ten cockroaches run outside from the hot pot. This cause is reflected this Cafe de Coral restaurant in North Point is very dirty. Secondly, the manager did not apologize to Miss Tse. The manager did not respect the customer obviously and Miss Tse so angry about that. In this case, there are some elements of procedural sides of customer service were not fulfilled by the concerned service provider. The element of timeliness was not fulfilled. Miss Tse waited twenty minutes for the meal, also not many costumers in this restaurant.The service of this restaurant cannot satisfy the customer expectation. In quick service restaurant, efficient service is essential. Unfortunately, this fast-food restaurant cannot provide a quick service to Miss Tse. There is no reason that this restaurant provide the foo d slowly. Because the staffs were not busy in that time so they should provide the food in standard time. The element of anticipation was not fulfilled. Miss Tse felt disgusted after many cockroaches run outside from the hot pot. The manager should apologize to Miss Tse but he or she did not say that.The manager did not be one step ahead of Miss Tse’s needs because Miss Tse expects that the manager apologize to her and helped her to move out the hot pot but the manager did not meet her expectation. The element of communication was not fulfilled. The manager did not ask Miss Tse some question and try to improve the service. For example, the manager did not comfort Miss Tse and also asked her that did she need some help so Miss Tse has emotional block toward the manager like anger. Moreover, the manager failed to seek and encourage the feedback.For example, the manager did not ask anything before Miss Tse left. The manager did not seek any improve feedback from Miss Tse. There are 7 points about the personal dimension: attitude of body language, tone of voice, selling skill, attentiveness, guidance and product knowledge. In this case, there are some elements of personal side of customer service were not fulfilled by concerned service provider. Firstly, there is a poor attitude of the manager. When Miss Tse call the manager to handle this case, but the manager say that she can only change the hot pot and take away the pot.It is no any apologize to Miss Tse. It is very important that the restaurant should provide the clean food to the customers. Unfortunately, they cannot do this principle. Also, when the customers complained to the restaurant, they had a poor attitude to face Miss Tse. The manager took away the hot pot without any apologize. The manager was very not respect to Miss Tse. Moreover, after Miss Tse complained the hot pot was having ten cockroaches, the manager just said that he or she had changed a new hot pot to you. The manager spoke to Miss Tse with poor tone of voice.The manager should apologize to Miss Tse with appropriate tone of voice but the manager did not do that. The manager did not feel sorry for Miss Tse and the manager did not treat Miss Tse as a loyalty costumer. Finally, the manager did not take care the feeling of the Miss Tse and the other costumers. After Miss Tse saw many cockroaches run outside from the hot pot, she was already felt very nausea and disappointed with the restaurant. She expected the manager will apologize and gave her interpretation to calm down herself. But the manager cannot meet her expectation. And also did not give any feedback to Miss Tse.To fulfill the dissatisfied customers If we were the manager of the concerned organization, we would follow some steps below. There is complaint in the company. We need to turn the dissatisfy customers to become satisfied ones, or even motivate them to become loyal customers. Since the poor customers services will bring lots of negative effects to the company. Customers will share their experiences to their family and friends. Lastly, company will be lost over 20% of their customers each year. That is important for the company to act how to dispose the complaint. Now, there are some points to dispose the complaint.The first one, we need to express concern about the complaint. We would like to introduce ourselves . And then invite them to the place where are away from the restaurant. Avoid affect other customers. Next point, we should listen to the customer what they are happen. To the time, we should keep calm and don’t interrupt the customer’s speech. We also observe the customer’s emotional. Such as, we should observe at their body language and tone. The important the think that is we also need to down the notes for dispose the problem before. The second one, we need to confirm that we should understand the problems of the complaint.We should repeat, their speech to exhibit we understand. For exampl e, Miss, there are many cockroaches came out from the pot’s edge, right? In this part, we should be politely to settle her angry, and this is repeat question skill. It can avoid for misunderstand problem. The third one, we need to act consensus with customer. This means that we should be advice some solution which is agreement of customer. Such us, we give them some money for apologize and give them some coupons for buy food after. And then, we promise that we will as soon as possible to solve.If the customers do not agree with our suggestion, we will have further discussion with customer. We will seek the best solution to deal with the problems. Lastly, we need to solve the problems quickly. We should set the times to deal with the problems. For examples, we need to solve the problems less than 5 day. And then, we should review this problem with all the staff. Finally, we try our best to advice this problem will happen at next time, and give a high-quality service and produc t. To sum up, we need to group moment of truth. We should turn the unfavorable time to become favorable time.Also, we create a favorable time to increase company’s sales and create after moment, of truth to keep the customers. Since, moments of truth will affect company’s development after, so that it is important to the company. Conclusion To conclude, dispose the complaint of costumer efficiently is the responsible of the service provider so that the service provider can improve their service quality and the tackle the main problem of the costumer. If the service provider improve their service quality and establish word of mouth among the costumer, the costumer will be satisfied by the good service and turn the costumer become a loyalty one.

The Lottery by Shirley Jackson

The Lottery by Shirley Jackson Free Online Research Papers â€Å"The Lottery† is a true expression of Jackson’s genuine thoughts about human beings and their evil capabilities. December 14, 1916, Shirley Jackson was born. When she young she started writing in a journal in 1932. She went to college on and off for a couple of years, until she wrote and published her first book in 1941,†My life with R.H. Macy†. It wasn’t until further short stories were written she published, â€Å"The lottery† in 1948(Hrebik). Jackson was interested in revealing the evil within everyone on her stories. She wrote â€Å"The Lottery† knowing that numerous suggestions and implications would arise from her readers. â€Å"The Lottery† reveals Jacksons bold style of her unique writing. When the word â€Å"lottery† is mentioned, most would think of receiving a large check or a prize instead of receiving stones that knock you down until your beat to death. The conclusion of the story is most shocking because Shirley misleads the reader in the beginning, and she only gives is hints of what happens towards the closing stages. Jackson shows the importance and meaning of ancient vegetation rituals that the village in her story believed was part of their survival in order to ensure good fertile crops. In â€Å"The Lottery†, Old Man Warner states, â€Å"Lottery in June, corn be heavy soon† (Jackson 143). The germination of crops is essential for us to eat, even from back in the past till now in the present. The growers had to sow their seeds and then wait in hopes that it would grow properly. â€Å"from this hope brings ritual†. Some growers thought that the farming of crops symbolized the â€Å"life cycle†. The seeds that were sown symbolized death, but with a little water and sun the seeds that grow symbolize the rebirth.†Life brings death, and death recycles life† (Griffin 44). The ritual that the community performs every June was for a legit reason washing away the sins of the town and blessing the crops so that the town could eat. The death of Mrs. Hutchinson was for the benefit of the entire community; her family should feel proud. There are still those that think â€Å"The Lottery† should end and that it is not fair. Shirley also leaves the principle of stoning open to many views of readers. The villagers threw rocks at an innocent random person until death for the sake of blessing the town with a fertile crop. They don’t remember why they are doing this, but what they do know is that is it tradition and has been for many years. For many periods sacrifices for the purpose of pleasing a god were required according to the villagers. Throughout the different ages sacrificing human flesh for the sins committed started to also apply to the ritual of the farmer’s vegetation (Friedman 63-64).The stoning resembles an ancient tribe in past history, the vicious Aztecs of Mexico. The gods that the Aztec killed came back in a ghostly manner to create the Aztecs world, and the Aztecs feel duty-bound to pay back to the gods what they gave the Aztecs (Burdick 72). Shirley implies that the reason the town is sacrificing death to the gods is to receive blessing in return for their fruitful crops. à ¢â‚¬Å"One of the central challenges for any religion is to evolve and adjust ancient scriptures to modern life† (Kristof). Today’s society must take the old traditions, rituals and scriptures and alter them into the modern day. For example, the Bible states† a stubborn and rebellious son† shall be stoned to death (Deut 20:20-21). As most of the people today, we see these practices to be savage and unacceptable. The reason for our society to view this behavior today contributes to the shocking feedback Shirley received for the ending of her story. Jackson displays a good sense of irony in â€Å"The Lottery†. The use of irony is a recurrent theme in this story. No one would have expected Mrs. Hutchinson to be stoned to death. The style of Jacksons writing misleads the reader with the tone of the story starting off as a nice summer day which seems descent and friendly (Jackson 141). The people of the village do not panic or show much fear, nor do they delight in joyfulness. The town’s people seem to be in a state of neutral for the sake of being noticed too much. Mrs. Hutchinson declares to Mrs. Delacroix that she was cleaning before â€Å"The Lottery† and just forgot, when clearly she know it was time for â€Å"The Lottery† since the day of death would be hard to forget. Jackson also leads us to believe that the story is about winning something when it is actually about how they have lost the true meaning of â€Å"The lottery†. The young boys and girls simply huddle together by one another in stead of joining by their parents (Jackson 141). This might indicate that the children have a troubled sense of trust with the adults of the village. Mrs. Hutchinson mentions towards the narrowing of drawing in her family that her daughters should draw form the black box as well (Jackson 143). The title, the plot and climax of this story all contain bits of irony within them. After reviewing â€Å"The Lottery† and pointing out Jacksons illustrations of importance to Sacrifice, Tradition and Irony we have noted several conclusion. The meaning and understanding of ancient vegetation rituals that the community in her story believed was an element of their survival to ensure fertile crops. The difficulty with the town was that they had forgotten the true meaning of the ritual lottery that they performed every June. The town only knew that it was performed every year and had been for centuries. Shirley also allows the scrutiny of sacrificial stoning, open to many opinions of readers. â€Å"The Lottery† is entwined with much irony. Shirley shocks readers with her irony and unexpected vicious conclusion when they grab the biggest rocks and start throwing them at Mrs. Hutchinson. No one won anything. If they got the paper with the black spot they were doomed to death. The main theme in â€Å"The Lottery† was Jackson’s fine sense of iro ny, and how she misleads her readers to thinking the conclusion of her story was not what they expected. This is a bold and unique story that teaches many moral lessons many would not think to realize in â€Å"The Lottery†. Works Citied Burdick, Alan.†Empire of Blood.† Discover 2003:72. MAS Ultra-School Edition. Web.24 Feb.2010. Deuteronomy 20.20-21.†Bible: New International Version. N.p.1984.BibleGateway.com. Web.7 Feb.2010 Friedman, Lenemaja. Shirley Jackson. Boston: Twayne Publishers, 1975. Print Griffin, Amy A.†Jackson’s: The Lottery.† The Explicator 58.1(1999):44. Literature Resources from Gale.Web.8 Feb. 2010. Jackson, Shirley. â€Å"The Lottery.† Literature: An Introduction to Reading and Writing. Edgar V. Robert. New York: Pearson Education, Inc, 2009. 141-145. Print Hrebik, Dale. â€Å"Shirley Jackson.† Dictionary of Literary Biography 234(2001):n.pag. Literary Resources from Gale.Web.8 Feb. 2010. Knox, Rose.†Savagery in a Modern Setting: Jackson’s Shocking Revelation of a Highly Evolved Society.† North Florida Community College. Madison, Florida. 12, February 2010. Kristof D, Nicholas.Stoning And Scripture: How can religions adapt to modern times?. New York Times 30 Apr. 2002: n.pag.The New York Times Historical Edition.Web. 24 Feb. 2010. hvickers62107@yahoo.com username: hvickers62107 Research Papers on The Lottery by Shirley JacksonThe Masque of the Red Death Room meaningsCapital PunishmentBook Review on The Autobiography of Malcolm XMind TravelHip-Hop is ArtHarry Potter and the Deathly Hallows EssayGenetic EngineeringCanaanite Influence on the Early Israelite ReligionTrailblazing by Eric AndersonArguments for Physician-Assisted Suicide (PAS) The Lottery by Shirley Jackson The Lottery by Shirley Jackson The Lottery, by Shirley Jackson, is about a small-minded village that savors on tradition. The town holds a lottery once a year where all the families gather around in a big crowd in the Village Square. The lottery is conducted by Mr. Summers, a man who often leads the town's activities such as square dances, Halloween parties, charities, etc. In the crowd, wives gabber about the daily gossip. Fathers chat about tractors, crops, and taxes, while the kids playfully gather small smooth stones, piling them in a clearing behind the crowd. Mr. Summers calls their attention to get the lottery started, and the scattered family members hurry about and find each other. Mr. Summers brings out an old black box that has been used for the lottery even before Old Man Warner (the oldest man in town) was born. Back in the days when the village was a lot smaller, pieces of wood chips were used to put in the box. However, since the village ws growing, they discove! red to use paper slips instead. Mr. Summers mixed up the paper slips in the box with his hand while reciting some long ritual that had been used ever since the lottery was founded. During the recital, kids looked innocently about, the voice of people talking was kept at a low whisper, but the majority held their tongue with heavy nervous thoughts on their mind. Finally, Mr. Summers started calling out each family's name that lived in the village, having the head of each family put their hand in the box and tightly grab a slip of paper which was not to be opned until each family had received their slips. Once the papers were distributed, the families opened their slips. An uproar of questions about whom had "gotten it" came swiftly through the crowd. In a matter of minutes, it was found that the Hutchinson family picked the plain white slip with the coal-black dot drawn in the center. A burst of objection came from Terri Hutchin

Running head Environmental Studies

Running head Environmental Studies Introduction This paper presents a summary of land ethic as an approach to conserve the environment. According to Leopold, land ethic serves to change people’s perception of their relationship with biotic community from being â€Å"conquerors† to being â€Å"plain member and citizens of it†.Advertising We will write a custom essay sample on Running head: Environmental Studies specifically for you for only $16.05 $11/page Learn More Leopold contends that land ethic hasn’t been developed or achieved by the American environmentalists. If it is developed and embraced faster, success in conservation of the environment will be realized. He suggests that proper education based on the right content, that seek to create obligation on the part of the human community and the devaluation of the primacy given to economic determinism are the ultimate gate-passes to the realization of the land ethic. The proposal can be used to develop land ethi c that supports economic relations with the biosphere. In this case, a cognitive picture of land as a â€Å"biotic mechanism† is developed. There is also a need to adopt â€Å"biotic pyramid† image instead of the â€Å"balance of nature† view which according to him did not capture accurately the little we understand about the soil, waters, fauna and flora. Leopold’s view of humans and of biotic communities According to Leopold, man is part of an interdependent community whose actions have ramifying effects on biotic community. He is contended with the fact that man is self-centered/selfish and is only motivated by economic gains. He adopts a pessimistic view of human being and regards them as being deficient of the requisite social conscience necessary for the formation of land ethic, and therefore man appropriates land on the basis of benefits to be accrued regardless of biotic community. The result is a conflict of interest where human being strives to maximize economic gains while the biotic community fights to perpetuate their species albeit being on the losing end. The biotic community, Leopold asserts, is dependent upon interdependence with humans. Leopold held that the biotic community is not passive in the perpetuation of the community life though he reckons that such biotic mechanisms were so intricate that their workings were never fully discernible. He believes that the biotic community was dependent upon the integrity of their human counterparts for continuance. None is more important than the other. How to resolve the conflict Education for conservation is recommended to solve conflict in the eco-system. Conservationists and government agencies concerned with conservation issues should design sound education that has content on conservation. The training will seek to create obligation on the part of the humans to ‘love, respect, and admire the land’.Advertising Looking for essay on environmental stu dies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Include conservation issues into the mainstream development e.g. in road construction. Environmental impact assessment needs to be done and findings respected and followed to the latter. Develop a system of conservation devoid of economic self interest in order to preserve those species that have no economic value. Strengths and Weaknesses of Leopold’s view Strengths Interdependence of parts seeks to create an awareness of how human community in the absence of biotic community is incomplete and therefore the need to coexist. Secondly, education should precede rules, while content should seek first to create obligation towards biotic community by capturing the need to revise the approach to education for conservation. The idea that the government, private and corporate entities ought to partake in conservation measures is a strong point held by Leopold. Furthermore, Leopold does be lieve that obligations are meaningless in the absence of conscience. He calls for the strengthening of conscience-building approaches based on intellect and emotions. A position that human history is pegged on environment (biotic) highlights the fact that the future is much a product of what we do now with our land. Weaknesses While painting a gloom picture of the present and the past, he succeeds in painting a deem future. This is a pessimistic view and is a strong de-motivating factor. The government should be in forefront in conservation issues but Leopold talks of it as having been overburdened. Two fundamental claims of the American conservation movement No land ethic yet –He says that it has failed to create ideal sense of obligation on the part of the humans, since even though we proclaim our ‘love for and obligation to the land’, its surely not the soil, waters, plants nor animals that we cherish as we continue to plough down- slope leading to soil erosio n and water pollution not to mention the wanton extermination of fauna and flora a due to our self-centered economic orientations. It presupposes that land ethic shapes human orientation from conqueror to being member and part of the biotic community. Lack of this ethic has made it hard to move away from economic determinism.Advertising We will write a custom essay sample on Running head: Environmental Studies specifically for you for only $16.05 $11/page Learn More Wrong approach and Lack of uniformity among the conservationists – the education content did not succeed in establishing that sense of obligation and respect for the biotic community. Also the various groups have divergent views as to what really constitutes the biotic community and therefore scattered policies. In trying to make the conservation subject simple, it has trivialized it. Has American environmentalism moved in the direction Leopold advocated? No. Leopold faults the conservati onists for not being serious on rules they formulate. For example, the 1933 case where the offer was â€Å"widely accepted† but the practices were â€Å"widely forgotten†. This shows the negligence and lack of seriousness on the part of conservationists as no follow-up was ever made to ensure full implementation. Also, he contends that much burden has been given to the government as private farmers fail to perform. And government contributes to extermination of some species in stead of protecting them.

Bombings essays

Bombings essays It was a typical day for me on Tuesday the 11th. I woke up like it was any other day and went through my usual routine to get ready for school. It wasnt till I arrived at the Delta parking lot and turned off my CD player that I found out about the World Trade Center. I was running a little late for music class, but decided to quickly tune into the radio to check the weather. That was the first I heard of what happened to the twin towers. However, I really didnt get the full story until I got to class, where the teacher briefly talked to us about that mornings incredible event. From that day on, I knew the American way of life would change. In the following weeks after the terrorist attacks, thanks to newspapers and the news on television, I saw how all of America got together. Everyone started to show his or her patriotism and unity. Everyone across the United States went out and purchased an American flag. Many people also gave blood for the victims in New York. Others donated clothes, food, and supplies. However, the thing that surprised me was how everyone came together and raised money. I mean its surprising how much we, as a country, can do if we all put our minds together and focus on a certain goal or have the same motivation driving us, for example the attack. When I seriously think about it, it is disappointing to see that we only get together and show how united we are when something goes wrong. I mean why cant we have flags flying high everyday or always donate money to help the needy. I think we dont do that because its boring to the Americans. I really feel that Americans have short attention spans and that they dont really like doing the same thing repeatedly. I feel that all the flag flying, donating of money and unity showing will all end just as quickly as it started. The attacks brought change in many ways, but some things remain the say. ...

Rail construction project failure Research Paper

Rail construction project failure - Research Paper Example The rail transport in this country is underdeveloped with rail transportation accounting for less that 1% of the land transportation (Oluwakiyesi 2011). It has been found out that non-utilization of competent consultants and contractors, inconsistencies in government policies, defective cash flow, and inadequate monitoring are the major cause of failure of projects in this country (Ololusi & Otunola 2012). However, the government and other stakeholders have been very slow to react and thus the problem continues to be evident. Morocco on the other hand is an African country that has been able to construct its railway system with all odds. It has recently pursued an upgrading of its rail network to meet the expectations of the customers and aspirations of economic operators (ADB 2011). This indicate that unlike other countries whose rail network rate back in the colonial period, most of the rail networks in Morocco are current. The reason for this is the several successful railway cons truction projects done in this country. The development of the railways in this country is associated with its collaboration with other Arab countries. This collaboration has been assisting Morocco to pull together massive capital investments at the beginning of the railway construction projects thus making them successful. According to Mawared (2012), the forming of community with other countries has aided economic growth in this country thus enhancing success of railway construction projects. b) Statement of the problems Railway construction experiences various problems. According to Lucas (2004), the board and management of railway construction programs find it difficult to keep the programs going at full speed. This causes the railway network in most of the country to stagnate or under-develop. This is one of the problems that will be addressed by this the research we propose. No research has been done to address this problem and that is why this research will be of importance. The other problem is about the funding of railway construction projects. The funding of these projects has been found to be beyond the capability of the government and stakeholders involved (Foch 2012). Very few researches have attempted to solve this problem and they have not been able to provide an appropriate solution to the problem. Therefore, there is a need to design a mean that could be used to fund such projects. Moreover, these projects are not only influenced by financial factors but also by social and environmental factors (COWI 2012). This problem has been avoided for years and that is why we have decided to undertake this research to address it. There is a need to establish some of those factors that might be causing the projects to fail so that to avoid their failures in the future. This will be a third problem that will be addressed by the proposed research. c) Research hypotheses The large sizes of railway construction projects make the projects complicated thus cont ributing to their failures. The large cost involved in the railway construction projects is the major cause of their failures. Other factors like socio-economic and environmental factors also play a great role in causing failure of railway construction projects. Lack of collaboration between the people involved in the r

Spanish and American War Research Paper Example | Topics and Well Written Essays - 1500 words

Spanish and American War - Research Paper Example   Cuba was at war with Spain for ten years that lasted till 1878. In that year, Spain assured the Cubans of colonial reforms, many of which never happened. Then in 1895, war broke out again and the three years of the war completely devastated the island. The idea of the Cuban insurgents was to make Cuba so unproductive that the Spanish would leave the island on their own accord. On the other side, Spain’s strategy was to get a quick victory by defeating the Cuban rebels, who were poorly armed and fought in groups. When this strategy failed, Spain separated the peasant population from the rebels. The Spanish army destroyed cattle and crops in the villages in order to sever the food supply of the Cuban rebels. Thus, during the war both Cubans and Spanish were responsible for the devastation of the island (Offner 50-51). After the Spanish-Cuban war, trade relations between US and Cuba deteriorated. The import-export firms and shipping lines began to pressure the government to n egotiate with the Spanish for peace in Cuba. However, there was another group who invested heavily Cuban industries and sugarcane mills; they wanted an alliance with the Spanish to end the war. When McKinley became president in 1897, the US was recovering from economic depressions, and the businessmen felt that economic stability would be hampered by wars. Till the last moment of McKinley’s declaration of war, the government was cautioned against entering into a costly war. Then there was the general public of America who was instilled with an adverse opinion of Spain. They considered the Spanish as tyrannical rulers and hence supported the Cuban’s rebellion against the Spanish. The administration of Grover Cleveland believed that the Cuban insurgents would not stop their violence. He initially was in diplomatic favor of the Cubans but changed his attitude once the latter started destroying American property. He turned in favor of the war ending and Spanish control of the island. On the other hand, the Republican Party favored Cuban independence, and so when McKinley became the president, he was expected to work towards liberating Cuba from Spain. McKinley, however, was not in favor of taking any decision that would endanger the country’s economy. During that time, he became aware of Cuba’s depressing situation. The island’s agricultural economy was devastated. The Cuban civilians, including women and children, were in near death conditions. Cuba was in dilemma about evicting Spanish rule since the Cubans were not confident about self-governance. During this moment, McKinley decided that non-interference would not solve the problem (Offner 52-54). McKinley was in favor of sending shipments of arms to the Cuban insurgents at the risk of deteriorating relations with Spain. To avoid a war with Spain, McKinley then took a diplomatic step by warning the Spanish to end their tyrannical rule over Cuba. He gave them three months†™ time, although he did not expect the Spanish to agree. Eventually, McKinley was almost prepared for a potential war. During this time, Praxedes Sagasta became the prime minister of Spain.  

Legal Forms of Business Paper Essay Example | Topics and Well Written Essays - 1250 words

Legal Forms of Business Paper - Essay Example Sole Proprietorship A sole proprietorship is a kind of business structure wherein a business is to be carried by an individual or a married individual alone. If Miguel chooses this type of business structure he will find it is easy to operate, enjoy the profits and have the benefit of the flexibility of management. A sole proprietorship has fewer legal controls but at the same time has an unlimited personal liability (Reed, n. d.). Example: Miguel launches food services. The name of the company is Miguel’s Food Services. The name comes from the name of its sole owner, Miguel Garcia. Miguel invested $50,000 from his own funds and borrowed $100,000 from the bank for the business. Let us assume that the business failed after several months of operation, and he still owes the bank the amount of $50,000. As a sole owner, he is liable to pay the bank the whole amount from his personal assets. Miguel will find it difficult to attract investors under this set up. Because he is new in this kind of business, there is also the possibility of the flaw of management, as he does not possess the necessary skills needed in the business. Partnership A partnership is a kind of arrangement wherein two or more persons (not a married couple) agree to contribute money, labor, and skill to a business (Reed, n. d). Example: Let us suppose that Miguel accepts Peter as a general partner, each of them shares in the management of the business, shares in the profit and losses of the company and both of them are equally liable for the debt of the company. Each party must agree to the participation of its partner, and the partners can do it orally, in a written form or implied, and no formalities are required. It should be a good practice to have a written agreement to avoid future disputes (Cheeseman2010). Thus, Miguel, and Peter as business partners should write articles of partnership that spell out their terms of agreement in management, profit, or loss. Their Food Service does no t pay federal income taxes. Instead each partner should pay his or her income tax separately. This way, the government can trace if they declare their income and losses properly. General partners have the right to share in the management and also to share in the profits. Under the rule, no partner is allowed to receive a compensation for his performance in the business unless otherwise agreed upon. However, a partner is allowed reimbursement for business travel expenses and expenses incurred for the business. Limited Partnership Another possibility for Miguel is to consider the limited partnership wherein he can be a general partner and accept partners on a limited basis. As a general partner he manages the business and shares fully in its profits and losses. The limited partners share the profits of the organization but their losses are limited only to their shares in the company (Reed, n. d.) Let us take this example. The company is registered as Best Food Services, Ltd. The word Ltd. signifies that partners have limited participation in the company. Miguel, Peter, and James are partners. Miguel is the general partner; Peter and James are limited partners.

(Analytical Essay) on the field of International Relations Essay

(Analytical ) on the field of International Relations - Essay Example More specifically, the essay shall highlight on the other alternatives that are existent in an endeavor to maximize the states’ security. The essay shall also shed light on the case of Iran and the alternatives of development of regional hegemony among the members, accessing wealth and achieving nuclear superiority, as factors that would reduce chances of war attempts in the name of securing peace and security. One of the aspects that can allow for peace and security among states relate to development of regional hegemony among the members. According to Richard & Michael, (pp.71), regional hegemony refers to maximizing security in the states so as to avoid a situation whereby the state would be attacked by another. Though analysts hold the view attaining hegemony is almost impossible especially security along the water bodies, a lot of countries have attempted a move to establish hegemony, despite their having minimal resources for the same. This means that all countries always have the hope that they may achieve security through attaining domination over other countries in the region. This can be proven from the example of U.S.A. that has managed to maintain its security through attaining regional hegemony. If this happens, then there is a great likelihood that the fewer cases of war will be witnessed in the globe. In the case of Iran for instance, this country has been seen with a keen interest in the issue of acquisition of nuclear weapons, so as to achieve hegemony in the Persian Gulf and the entire Middle East region. This has been part of the country’s aspiration of for a long time especially under the leadership of Shah. With the country gaining regional superpower, it would automatically gain supremacy, especially having neighbors of the like of India, Israel, and Pakistan amongst others. It is evident that being the center of the regional hegemony, the country would be spared from war scares. On another point of view, accessing wealth is

Microfinance Essay Example | Topics and Well Written Essays - 250 words - 1

Microfinance - Essay Example In this aspect, they provide more than just banking services. In my opinion, MFIs have empowered the poor by bringing financial services closer to them. However, it is also of equal significance to lay policies for efficient management and operations of the MFIs (Ledgerwood 205). To determine if the MFIs are able to make sufficient returns to meet their needs without extreme risks and remain financially viable while extending loans to small businesses, a periodic analysis of their performance is necessary (Ledgerwood 205). The targeted beneficiaries also require training in capital management and investment to gain profits. A report on the financial analysis is not only helpful to the internal management of the MFIs, but also to donors and financiers that have invested in them (Ledgerwood 205). This aspect applies to both non-profit and profit making entities. An analysis of the performance provides information that assist in identifying existing and potential problems. From the analysis, changes in policy and management can be implemented, improving financial performance. In conclusion, I believe MFIs need to be monitored and undergo periodic evaluations. This is because well managed MFIs are in the forefront in supporting generation of sustainable income to financially challenged entrepreneurs, driving them towards a financially independent society (Ledgerwood 8). The way they are managed enables practitioners to determine how well they are performing financially and also determine future performance goals.

(Analytical Essay) on the field of International Relations Essay

(Analytical ) on the field of International Relations - Essay Example More specifically, the essay shall highlight on the other alternatives that are existent in an endeavor to maximize the states’ security. The essay shall also shed light on the case of Iran and the alternatives of development of regional hegemony among the members, accessing wealth and achieving nuclear superiority, as factors that would reduce chances of war attempts in the name of securing peace and security. One of the aspects that can allow for peace and security among states relate to development of regional hegemony among the members. According to Richard & Michael, (pp.71), regional hegemony refers to maximizing security in the states so as to avoid a situation whereby the state would be attacked by another. Though analysts hold the view attaining hegemony is almost impossible especially security along the water bodies, a lot of countries have attempted a move to establish hegemony, despite their having minimal resources for the same. This means that all countries always have the hope that they may achieve security through attaining domination over other countries in the region. This can be proven from the example of U.S.A. that has managed to maintain its security through attaining regional hegemony. If this happens, then there is a great likelihood that the fewer cases of war will be witnessed in the globe. In the case of Iran for instance, this country has been seen with a keen interest in the issue of acquisition of nuclear weapons, so as to achieve hegemony in the Persian Gulf and the entire Middle East region. This has been part of the country’s aspiration of for a long time especially under the leadership of Shah. With the country gaining regional superpower, it would automatically gain supremacy, especially having neighbors of the like of India, Israel, and Pakistan amongst others. It is evident that being the center of the regional hegemony, the country would be spared from war scares. On another point of view, accessing wealth is

Glider 2 Assignment Example | Topics and Well Written Essays - 750 words

Glider 2 - Assignment Example for measuring the length of the glider, scissors, coping saw I blade and razor blades are the main materials and tools utilized in constructing Basal Gliders. The tools are majorly used in cutting unnecessary parts. The construction should begin by constructing the wing and using a wood stripper tool in cutting the thick strips of balsa. Moreover, there should be sheet weighing at least 10.6 grams. The sheet was more the one gram but less than 10.6 grams. The remaining parts were constructed with the available materials and tools. Preparation of fuselage or glider was the first step with each base width and components of tailpiece measured and recorded. Notches and slits were cut from the balsa wood length thus resulting to a full glider. All components of glider were assembled by gluing each individual component to the body of glider. This consumed quality time thus permitting adequate time for the drying of each component before attaching the next components. At this stage of glider construction, penny-nose weight was applied to the glider. Eventually, a tape was then utilized in affixing each penny to the glider’s nose, and ultimately resulting to a full glider. A starting line on the floor was marked using a masking tape. Flight distance testing had a minimum of 17feet to the landing target such as a desk or chair. The result of the flight test was then recorded on the scorecard. This process aids in predictions of the functionality and reliability of the balsa glide of meeting its target. Testing process used a minimum of two throws for the glider. The weight and balance of the glider was changed by moving the wings of the glider forward and backward, which affected the flying process of the airplanes. The wings of the Glide were increased to have a maximum gliding distance. Glide Ratio is computed by dividing the glide distance value with the altitude value of the glide. Glide flight-testing method is normally used to test the gliding distance and

Halal and Haram Issues in Food and Beverages Essay Example for Free

Halal and Haram Issues in Food and Beverages Essay Halal and Haram Issues in Food and Beverages In food industry, modern science and technology lead to creation of variety foods and beverages. The evolution comes together with booming of additives and ingredients to match with demands and perfections in food production. Different types of beverages as well as variety of foods offered in the market often confuse the consumers especially Muslims and most of them are unaware of what they have consumed. Generally Halal means clean and healthy food which has also being proven scientifically. In Islam, the consumption of Halal food and beverage and using Halal consumer products are obligatory in serving Allah, the Creator and the Almighty. Therefore, Muslims communities are very mindful of food ingredients, handling process and packaging of food products. The foods and beverages are only Halal if the raw materials and ingredients used are Halal and it is fully compatible to the Islamic guidelines. Nowadays, â€Å"Halal† oriented foods and beverages get food industry attention in all over the country as is expected to become a significant contributor to economic growth. It must be understood that the production of Halal food and beverage are not only beneficial to Muslims, but also to food producers, by means of increased market acceptance of their products. In food production, sugars are widely used as it could make the food and beverage taste sweet and delicious. There are many types of sugars such as glucose, fructose, lactose and maltose. A problem occurs as those sugars might transform to an alcohol named ethanol (or ethyl alcohol) by natural fermentation process which is not performed by enzymes. According to scientific review, both natural and manufactured products contain small amount of alcohol; for example, fruits, juices, vegetables, breads, cheeses, beef, and honey. Those food and beverage usually contain not more than 0. 5% of alcohol. Therefore, anything containing sugar is fermentable into alcohol. Other manufactured products such as Coca Cola, Pepsi, and Mirinda contain alcohol at percentage range of 0. 2% 0. 3% as Beta Carotene (the colouring used) is melted by using the alcohol method. In addition, according to Eastern Standard Time on July 8, 1999 (4:00 pm); â€Å"The oils that they use to make Pepsi have minute trace of alcohol which combined make up a percentage of alcohol. † The problem of alcohol that might contain in food or beverage has been debated by Mujamma’ Al-Fiqhi Al-Islami as certain types of alcohol are beneficial in food production. According to the Islam guidelines, Muslims are allow consuming ethanol as it is not harmful but only can be taken at small amount which is not more than the specified percentage.

Tesco PLC International Communication

Tesco PLC International Communication Introduction Tesco plc is the fourth largest retailer in the world after Wal-Mart, Carrefour and Home Depot, and the largest supermarket retailer in the UK, McLoughlin Aaker (2010, p126). The company was founded after WW1, and is widely recognised for having expanded its services during the 1990s away from groceries. In the last quarter of 2009 the company had a 31% share of the entire UK grocery market, with a reported gross turnover of 59.4 billion for the fiscal year 2008/2009. Cornelissen (2005, p32) provides an alternative synopsis of corporate communications via a historical perspective, defining five central or core themes. The realisation by the 1990s that organizations so as to stay afloat had to practice and engage through communications with a number of groups in the environment. For the larger part of the 20th century, managing communications had been defined predominantly via public relations and marketing divisions, this being an intrinsically limited approach, thus contemporary forms of communications management have integrated these divisions into the wider corporate communications function. Furthermore the shift from rigid to flexible market landscapes, and increasingly competitive marketplaces, this together with a greater call from society for corporate citizenship, pushing many organizations into stakeholder management strategies, and finally the relationship of corporate communications with the stakeholder era, and the need to build and ma nage relationships with stakeholder groups upon which the organization is economically and socially dependent. External and Internal communications Hargie D Tourish D (2004, p3) outline the scope of communication strategy and organizational success with an emphasis on internal communications proposing a systematic approach to the construction of a seaworthy communications strategy and the rigorous evaluation of all steps taken along the way. In the same way that Cornelissen J (2005), in the context of a historical understanding defines a shift in communications strategies and practices, the authors spell out a contemporary paradigm. Quirke, (1995, p76) is cited to have defined the traditionally bound or understood terms of organizational communication, such as the announcement of management conclusions, and the ensuring of consistent information, making messages easily comprehensible, and easy to disseminate. The authors go on to cite Quirkes further suggestions relative to the attempt to widen organizational participation and involvement, inclusive of the stimulation of thinking, participation and ideas, the networking of know how and learning across the organisation, the involvement of all employees in improving processes, the identification of ways of providing additional value to customer and lastly the expansion of what all employees believe is possible, Hargie D Tourish D (2004, p19), also see Quirke, (1995, p77). Quirke is further cited in so as to summarize this contemporary view of communications, the role of communication becomes not the top-down dissemination of management thinking, but the bottom-up means of connecting those who know what needs to change to those who have authority to make change happen. With respect to issues of external communications a number of fundamental questions are defined; who is communicating with whom? Which issues receive the most attention and arouse the most anxiety? How much information are people are receiving and sending on crucial issues? how much interpersonal trust exists; and how the overall quality of working relationships can be characterized? such issues are among the core concerns of efforts to establish what has been termed organisational climate (Lammers, 1994). The authors go on to outline the way in which a communications audit can be implemented citing a five stage sequential model devised by Baker, (1999) beginning with the selection of a topic, followed by an outlining of desired performance in relation to criteria and standards. The third stage entailing collection of objective data, fourthly the implementation of appropriate changes to improve performance, and lastly the collection of data to check for changes induced by the model. Van Riel suggests a framework for the coexistence of a number of communications functions in a single organization, this being particularly relevant to a company such as Tesco which as a result of its product and market diversification is concerned with a number or varying communication channels. Van Riels framework relates to internal concerns of an organization or company, as described by Barker Angelopulu (p371), Van Riel proposes a framework for organizations to stimulate cooperation among all relevant communication functions by defining the baseline of corporate communication. Three ultimate stages are devised by Van Riel, the definition of common starting points, the use of common operational systems and lastly the coordination of decision making. Identity, reputation and image McLoughlin, Aaker (2010) define Tescos success and growth over the past three decades directly in relation to its strategy and image, further relating it to market segmentation. The authors outline a number of strategic initiatives such as its managed range of four differing level brand product, finest range of premium products, Tesco healthy living, value range and Tesco organic range and furthermore describing the way in which the company changed customer perceptions of the brand itself, Secondly the company mantra has shifted form maximising shareholder value to maximising customer value. While the underlying objective is naturally to make higher profits this is specifically done while focusing on customer service (2010, p127). The third term which Damien McLoughlin, David A define is that of its diversification strategy which as outlined is based on four key principles, these being the innovation and expansion into the core UK grocery market and into areas like convenience store s; innovating through expansion into non food business like consumer electrics, clothing health beauty CDs and DVDs and even developing its non food finest and value ranges; expanding into retail services like personal finance telecoms and utilities by entering into joint ventures with major players in these industry sectors; finally, expanding internally which accounted for more than 25% of sales in 2008/9 with plans for further expansion in international markets including India and China, Damien McLoughlin, David A. Aaker (2010) Culture and its influence in corporate communications Considering the expansion and diversification of Tescos services and products, in addition to the widening of its potential targeted market landscape, the initially defined terms of corporate communications devised by Cornelissen J (2005) and Hargie D Tourish D (2004), central to which are ideas of integration, and the crossing of functional boundaries, seem most appropriate. Despite the broad range of services and products offered by Tesco, there are in existence a number of unifying terms to which the organization would need adhere to, such as Corporate Social Responsibility (CSR), and an overall brand value. The organizations present a number of terms which embody the core purpose of Tesco as a business, Value via competitive prices, product choice and high food quality, helpfulness via customer service, availability and customer communications, inclusiveness via the means of ensuring that the organization appeals to a broad range of customers, something for everybody, and innova tion via new product development and retails services technology. The role of technology in corporate communication Chaffey et al (2009) outline Tescos strategy of diversification predominantly in terms of internet marketing and implementation, citing the chief executive of Tescos Terry Leahy from the Sunday Times, we will be the worlds biggest online grocery retailer and we intend to become the UKs No.1 e-commerce business (Lorenz and Nuki, 1999), further defining the way in which Tescos affirmed expansion was aligned to its expansion in providing wider products and services, in 2000, the online services diversified, offering many non food product ranges and financial services. The terms of diversification are understood predominantly in relation to internet shopping and service innovations, By 2003 96% of the UK population could shop online with Tesco.com giving the commonly 65% of the UK online grocery shopping market and further diversification of product ranges, e.g. financial services and telecoms. Specific innovations such as DVD services to the door, a rental film DVD service, the provisio n of energy utilities whereby customers can save money on their house bills, initiatives and schemes to promote better health such as online -diet services which help customers to tailor their food shopping and diets, and telephone services, Currently Tesco is focusing on the development of TESCO direct, which offers customers a wide range of non-food goods as well as launching a range of own brand computer software. Currently Tesco accounts for approximately 66% of the UKs online shopping market. Dave Chaffey et al (640; 2009). Oliver (1997, p128) suggests a communications framework in relation to IT technology which ultimately aligns terms of cultural values and beliefs of an organization with the organizations vision. The author presents a model devised by Goldberg Sifonis (1993) titled communication framework, which relies on the assumptions of management which are adopted on an intuitive basis and that need to be communicated with internal and external stakeholders, as described by the author, from that, a dynamic campaign plan or communication framework is produced which clearly represents the cultural values and beliefs of an organization aligned to its vision, Oliver (1997, p128). Internal-the role of HR corporate Communication It is widely referred to throughout literature that the role of HR in terms of wider communications strategies is immensely under emphasised, HR departments most often not being considered under the scope of a communications department. The U.S. society for HRM asserts the way in which communications and HR should be closely related within any organizational framework, specifying the role of HR in terms of communication as a way by which to assert any given culture as alive and healthy. HR is predominantly responsible for and concerned with internal communications in this respect. Turner (2003, p20) proposes a model which adapts the traditional framework of linking HRM and performance. Turners model incorporates communications into the entire model. For example at the stage of HR strategy, the author suggests good communication as a tool by which to join up HR policies and strategies. In terms of HR practices, the author outlines, effective people management practices to be communica ted to line managers, and directly in relation to terms of financial performance, the author suggests efficient communication of a culture of good people practice, this being particularly important to an organization such as Tesco plc, which falls into the category of a dominant, large multi-national corporation, at risk of gaining a bad reputation for this very reason. Conclusion Pelsmacker P et al (2005, p228) define a number of channels adopted by the Tesco organization so as to communicate to as wide a consumer market as possible. For example the authors define the Tesco club card magazine, describing the aims as the creation of fun and information, managing the communicated core Tesco brand values and services. The authors further outline the engendering of lasting brand loyalty, and contribute significantly to customer awareness of new areas and lastly the increase up take of other Tesco ventures particularly in non food, the authors go onto to describe, At forward publishing, they realised very quickly that you cant talk to someone in their twenties in the same way that you would to a person in their sixties, resulting in various targeted, specific magazines. The organization identified five life stages from Club card data, creating five different copies of the clubcard magazine. This is defined as just one initiative amongst many more such as Tesco lif estyle scheme and the Tesco loyalty program which gave the organization the ability to customize and further optimize the customer expertise. As an international organization, concerned with such a diverse range of services the Tesco organization embody and epitomize the very need to diversify and integrate communications approaches, as described by Cornelissen and to implement the bottom up means of connecting those who know what needs to change to those who have the authority to make change happen as defined by Quirke (1995). Recommendations Further analysis of Tesco plc in terms of corporate communications would need to incorporate quantitative data in addition to a qualitative assessment, furthermore the role of a communications strategy would need to be discussed further, directly in relation to Tescos brand and product diversification.

Recognizing Laboratory Safety :: essays research papers

Recognizing Laboratory Safety Purpose:   Ã‚  Ã‚  Ã‚  Ã‚  The purpose of this lab is to stay safe no matter what you're doing in lab. You may be working with dangerous materials such as glass or acid. Procedure: I am following the procedure described in pages 21-24 in the Biology Laboratory Manual. Observations: Does not apply to this lab Answers to Questions: 1. The flask symbol means glassware safety. Glassware can be broken easily. 2. The goggle symbol means that you are working with fire. It is extremely important to protect yourself from fire. 3. The hand symbol signifies that you are to wear heat-resistant gloves. 4. The bottle with the crossbones on it means chemical safety. Whenever you see this symbol, you know that you will be working with possibly dangerous chemicals. 5. The eye symbol signifies that you will be working with objects that could be hazardous to your eyes 6. The razor blade symbol signifies that you will be working with sharp objects. You should always be careful when working with sharp objects. 7. An electrical plug symbol means that you will be using electricity in your lab. Never touch an electrical socket or appliance with wet hands. 8. The symbol that looks like a duck means that you will be working with live animals. Analysis and Conclusion: 1. The person is not wearing safety goggles and he isn't really paying close attention. Safety goggles are vital when you are working with fire. 2. She is pointing the vial towards herself. Whenever you are working with heating liquids, the vial should never pointing towards you. 3. The person is heating a liquid with a top on the beaker. Whenever you are heating a substance, there should never be a top on the liquid.

Cinematic Technique in the Film Wuthering Heights :: essays research papers

'Wuthering Heights' was originally written by Emily Bronte. She lived on the moors and she enjoyed wandering through the moors, which is where she got her inspiration to write the story 'Wuthering Heights'. In 1992, Peter Kosminksy directed the film version of 'Wuthering Heights,' he used camera angles/shots, sound, composition, lighting and character gesture/facial expressions to make the opening as effective as possible. To begin with, Emily Bronte is walking through the moors heading to a castle. When she enters the castle it shows her opinion and imagination of what might have happened there. It begins with Lockwood who lives nearby Wuthering Heights and gets caught up in a raging storm so he enters the suspicious castle away from the raging storm, which is building up very quickly behind him. He is soon told to leave by the occupants, although he stubbornly refuses and after he is offered a room by the woman, he is shocked by someone just outside his window. When Emily Bronte strolls across the vast moor land, a long shot is used to introduce the scene. It shows the loneliness, coldness and the isolation of the moor land. Dark, ominous clouds fill the sky, emphasising the mystery and suspense. The dullness of the moor land implies not that not much lives close by and it is quite a creepy place to be. In the beginning, the music is quite deep. When the castle comes into shot, the violins are added in this creates the impression that the atmosphere is eerie and bleak. However, they also suggest that Emily Bronte and where she is, is of some importance. When she makes her way across the dreary moor land, she is wearing a black hooded cloak so her face is not visible and it is hidden away, this increases the effectiveness by building up the tension. On her way through the moor, she passes two large rocks which tower over Emily Bronte, and elicit the idea she is vulnerable and insignificant. It shortly changes to a medium shot at eye level to show her facial expression of determination, this suggests that she knows where she is going and she may have been there before. It also creates the impression that she is slowly being revealed to the audience, and that they are equal to the character because they are on the same level. Natural shadows cover some of her face This low key lighting is effective because she is covered still partly, so it is suspicious.

Lost in Identity Essay

Through public opinion, prejudices and stereotypes, one’s identity is subject to change. If one is constantly criticized and put down for their physical appearance or their actions, they will try to modify themselves to fit the norm, and to match the majority. In the three pieces, â€Å"Barbie Doll,† Siddhartha, and â€Å"Black Men and Public Space,† they demonstrate that through society’s expectations and stereotypes, one’s identity will be challenged and thus inhibited. Only when one’s own determination and perseverance pulls through, will they discover their true â€Å"Self.† In both pieces Siddhartha by Hermann Hesse, and â€Å"Black Men and Public Space† by Brent Staples, the characters were often seen changing and reevaluating their current positions in society. In â€Å"Black Men and Public Space,† Staples recalls his past connection with outside opinions and stereotyping. Black men are repeatedly labeled as dangerous and suspicious, so in the evening, women would avoid him and the policemen would often pull him over solely due to the color of his skin. Because of his constant mistreatment, Staples is conned into believing he is some sort of ominous being who threatens everyone around him. In the end, instead of conveying his true identity, he tries to make everyone else around him feel more comfortable by â€Å"learning to move about with care,† and to â€Å"give wide berth to nervous people†(Staples). Staples ultimately mutates himself into someone so passive that his only purpose in life is to satisfy others. In Siddhartha, Hesse’s portrayal of Siddhartha illustrates the epitome of conquering â€Å"Self† and understanding one’s own identity. At first, Siddhartha attempts to fight back outside pressures, however he too falls into the trap. As Staples journeys through New York and Siddhartha through India, the paths they decide to take are quite similar. For example, soon after parting ways with Govinda, Siddhartha travels to a new town with fresh obstacles waiting to be overcome. Upon arrival into the new town, Siddhartha owned no worldly possessions except for the clothes on his back. Siddhartha soon meets the town’s very own love mistress, Kamala, and she informs him that he will not be permitted to study love from her unless he attains three things: expensive clothes, shoes and a house. Although Siddhartha easily could have dismissed her conditions, he felt as if he was obligated by society’s standards to live a wealthy life. Staples on the other hand also lives a scripted life because he alters everything about himself, from his standing proximity to even wasting extra time to make sure others don’t feel as if he is following them. In the end, Siddhartha grows wary of societal expectations and learns that it should not govern what he does. If Siddhartha were to advise Staples, he would tell him that instead of enduring continuous racial inequalities, he should take time to look deep within himself in order to reestablish the inner peace that would eventually pull him away from outside expectations. Another common theme addressed in these three pieces is the idea of fitting into society’s archetype. In â€Å"Barbie Doll† by Marge Piercy, her character would give anything to look good and fit into the crowd. Similarly in today’s society, women are continuously pressured to match a certain role and look a specific way in order to feel welcome. It doesn’t make sense why healthy, intelligent and strong women crumble under the low self-esteem of others. Women are getting so torn up by their peer’s critiquing that they focus more on the constant negative reminders, rather than their positive qualities. At the end of the novel Siddhartha, Siddhartha ends up reaching Nirvana by conquering his â€Å"Self† and learning to break free from society’s hold. On the contrary, the ending in â€Å"Barbie Doll,† Piercy’s character could no longer handle any more criticism so she â€Å"cut off her nose and legs and offered them up†(Piercy). Only then did society recognize her beauty, the beauty of the painted on undertaker’s cosmetics and the â€Å"turned-up putty nose†(Piercy). Even though Siddhartha wouldn’t judge â€Å"Barbie Doll† on her looks, he would however critique her on how she gave into outside pressures. Instead of letting society’s expectations take root and fester within, like Staples, she should have listened to her â€Å"Self†, and lived her life through the true beauty found inside. Staple’s mistake in â€Å"Black Men and Public Space† is closely intertwined with â€Å"Barbie Doll’s† in that they both are caught in society’s grasp and they have trouble clawing their way back out. Since Staples has grown so accustomed to the design of other people governing his every motion and every thought, the idea of putting his foot down and standing out from the crowd seems totally inconceivable. If this attitude persists, the only foreseeable outcome is one that will lead to his undoing. â€Å"Barbie Doll† resembles Staples’ ever-growing uncertainty with his life. If Staples continues his charade and prolongs his constant mistreatment, he will ultimately turn out like Barbie Doll, someone who was so thirsty to taste her real identity that in order to escape from the hole she dug herself into she had to kill herself. For Staples, it is not too late. Towards the end of â€Å"Black Men and Public Space,† he admits to â€Å"whistling melodies from Beethoven and Vivaldi†(Staples). Staples is under the impression that â€Å"a mugger wouldn’t be warbling bright, sunny selection from Vivaldi’s Four Seasons,† so by finding a way to cope with his situation, Staple’s repressed identity leaks out through the form of music (Staples). Siddhartha suggests that one’s own identity will never be lost, no matter how far one might venture from it, they will always cycle back to it in the end. So with Staples, however dormant his former â€Å"Self† remains, the return is inevitable. As people develop through outside influences as well as their own need to fit in, the connection with their identity will struggle to return. As a result, people become even more detached from reality and live as if they do not have a mind of their own, but like a machine that is programmed to do as others tell it. In the three pieces of literature, â€Å"Barbie Doll,† Siddhartha, and â€Å"Black Men and Public Places† they try to warn their viewers of the dangers of becoming too attached to what other people think. Instead of listening to others and obeying their every command, we must think for ourselves and create our own guidelines and expectations to live by. â€Å"One must find the source within one’s own self, one must possess it. Everything else is seeking- a detour, error†(Siddhartha 5). Works Cited Hesse, Hermann. Siddhartha. New York: Bantam Classics, 1981. Piercy, Marge. â€Å"Barbie Doll.† Circles on the Water: Selected Poems of Marge Piercy. Ed. Alfred A. Knopf. New York: Knopf, 1982. Staples, Brent. â€Å"Black Men and Public Space.† The Norton Reader: Eleventh Edition. Ed. Linda H. Peterson and John C. Brereton. New York: W. W. Norton and Company, Inc., 2004.

Globalization & Getting a handle Essay

We cannot overstate the effects of the trend of globalization on our thinking, culture and the media. From the television ads and shows, our style of dressing and the way we converse and communicate with each other in our own country and people from overseas. What is this phenom that we call globalization? How does it affect us now and in the future? What are its benefits as well as its drawbacks? This paper will try to put a body, a face if you will, on the globalization trend. II. DEFINITIONS: Globalization refers to† increasing global connectivity, integration and interdependence in the social, economic, technological cultural, political and ecological spheres. † It can also be defined as a â€Å"comprehensive term for the emergence of a global society in which economic, political, environmental and cultural events in one part of the world quickly come to have significance in other parts of the world†. Now basing from the definitions given, it can mean that globalization can come to mean a trend toward the interconnectivity or interdependence on one another even if we are in two different places. This is its basic concept that is to establish more and better lines by which the world can be bought together in ever increasing ways and means. Now for the questions on how this trend affects the media industry, we can just take a look at the Internet. This system is ready at hand to connect different peoples and cultures with the touch of a button, as it can connect us more swiftly rather than the traditional modes of communication. III. THE EFFECTS ON THE FILM, RADIO AND TELEVISION INDUSTRIES: The entertainment industry have focused their energies on the larger overseas markets for the sale and the promotion of their current offerings, movies, radio shows, television shows have already become a staple in some countries that these have seemed to replace the local industries for the share for the slice of the local market in that country. At the core of the entertainment industry-film, music, television-there is a growing dominance of U. S. products. It can be seen in most parts of the world, products such as KFC, McDonalds or Coca- Cola just to name a few of the transnational companies doing business in other nations aside form the local market. These companies shop around other countries that have lower costs for doing business, thus spurring the local employment and talent pool from those countries to adapt their educational and training pools to the needs of the incoming foreign investors. Some companies, for example, America Online and Time Warner merged to form AOL Time, matching AOL’s Internet businesses and Time’s massive holdings in media, entertainment and news concerns. More and more of these companies ten to look overseas to promote their products and services abroad. But while the trend is focusing on global interconnectivity, that in our modern day environment, time and distance are a negligible factor in terms of dispensing media to other parts of the world. According to Professor Kalyani Chadha at the Philip Merill College of Journalism; â€Å"While popular rhetoric suggest that we live in an increasingly interconnected globalized world in which time and space have collapsed and media experiences are increasingly uniform, the reality is often different†¦ Media systems in different countries continue to be characterized by significant differences in press and broadcasting laws, business and economic structure, access to technology and to nature of journalistic practices, resulting often in variations in both content and perspective. † In a nutshell, it is saying that what may be true and acceptable in other countries and regions might not be acceptable, even palatable in some others. The difference may stem from the traditional as well as the cultural background in the country itself or in some belief system that this particular society holds. But in the discussion of the trend of globalization, the problem herein lies in the fact that in the march for interconnectivity, some of these traditions might have to give way. IV. EFFECTS ON CULTURE: The Webster’s Third New International Dictionary defines culture as the â€Å"the total pattern of human behavior and its products embodied in speech, action and artifacts and dependent upon man’s capacity for learning and transmitting knowledge to succeeding generations† Thus, cultural globalization can thus be defined as the worldwide cultural standardization. Also, it can refer to the postcolonial culture, cultural pluralism and â€Å"hybridization†, or bringing two or more cultures together to create a new one. In the picture of globalization, we must recognize that the global view will effect the change in the cultural standings of some nations. In the long run of things, we must be resigned to the fact that some of these traditions must give way. Remember that globalization is linked to affecting the global community concept, a â€Å"global village†, if you permit the phrase. ( Marshall McLuhan popularized this belief to highlight his observations that an electronic nervous system ( the media) was rapidly integrating the planet—events in one part of the world could be experienced from other parts in real-time, which is the human experience was like when we lived in small villages). In this â€Å"village†, everybody was with the same beliefs and held to the same traditions, at least most of the time. But in the set up of the globalization concept, those beliefs and traditions sometimes, if not most of the time, have to give way to the establishment of a unified set of beliefs from a strong or stronger source. That is cultural hegemony, wherein the stronger or predominant influence will produce ways of thinking and seeing, and especially eliminating alternative views to reinforce the status quo, meaning the status quo of the more predominant influence. Some people fear a loss of cultural diversity as U. S. companies become dominant. Such companies tend to â€Å"bundle† their products, meaning they ship their products in wholesale form. Movies, television shows audio products all come into the local market and compete with the local industry, thus competing for the attention of that market. These tend to replace local alternatives. This would explain in part the prevalence of the media especially the visual media to promote their advertisements in other countries without thinking of the sensibilities that the ad might be offending. Video games and television games flash ever more violent images that seem to engross kids from many nations that were not ready to absorb these kinds of media. All day long, hey would sit in front of the television and just either stare at the monitor watching these violent shows and absorb the values of the characters of the shows’ characters or sit endlessly at video games and get in to the violence that these game icons display. Local culture and social culture are now shaped by large and powerful commercial interests that earlier anthropologists could not have imagined. Early anthropologists thought of societies and their cultures as fully independent systems. But today, many nations are multicultural societies, composed of numerous subcultures. These subcultures are present and very visible to us, in the forms of food, clothes and even in the places that we often frequent. Rarely do we don’t see that in any of the places that we go, there is not one member of these subcultures that we don’t come across. And we tend to borrow these things, if you will, in the way that we prepare our food, the way we buy our clothes and shoes and other accessories, in our choice of products that seem to satisfy our craving to be what the television stars portray on camera. The values that seem to be displayed out there want to look like them, that we can somehow imitate the way they look to be what these companies want us to believe to be acceptable. People are therefore more biased in the products that they purchase or services that they get for themselves so the image that is bought in to them are to look like the people they see. The transnational companies can manipulate the way that people think of themselves also by making us think that standards have to be met in order for us to be acceptable, or part of what is acceptable in the eyes of the global society as a whole. In short, they dictate what constitutes the â€Å"good life†. For example, if you don’t have a certain kind of piece of clothing such a shirt or pair of sneakers, you’re supposed to feel left out of the loop. Or, in the case that you still wear a shirt that is not in fashion, and this is still dictated by the multinational companies abroad, you’re still going to be left out. Or if you don’t drive a certain brand of car or model of that car, it’s an antique they’ll say. In many instances, this trend of cultural globalization tends to make us want these companies say that we have to be to be happy. From whatever the products or producers say, is what we have been conditioned to think, that these are the keys to be living it up. It is argued that one of the consequences of globalization will be the end of cultural diversity, and the triumph of uni-polar culture serving the needs of transnational corporations. Hence, the world drinks Coca-Cola, watches American movies and eats American junk food.

American Experiences Abroad - Assignment Essay Example | Topics and Well Written Essays - 1250 words

American Experiences Abroad - Assignment - Essay Example Starting with the explorations of Gene Savoy and Christopher Gist, Americans have been able to travel far and wide in the search for the discovery of new worlds. At the inception of a more perspective based thought process, Americans were under the impression that the world was confined to their land; however, when their famous travellers set sail, they discovered and let the people know that there was more to life than just the piece of territory that a group of people were surviving upon. Discovery is an extremely interesting part of life because it talks about finding out information regarding the yesteryears; it involves looking at things that the past left behind, or finding out about new things in life. The best feeling involved with discovery is when one may understand it present on a different territory or land. Americans, like Gene Savoy, have been heavily influenced by archaeology; he alone has been able to discover 40 lost cities in Peru. Peru has history of the Mayan and Inca civilizations which were brought to light primarily under the guidance of Savoy, who discovered Vilacabamba, the place where the Incas had taken their last refuge during the time of the Spanish conquest and he has also been known to be named Gran Pajaten. His expeditions have been recorded in various books and journals which have proved to be extremely helpful for the purpose of both archaeology and exploration. He has, thus, been able to singlehandedly teach American people about the beauty of being able to discover more; he was able to condemn the notion of living with a single view regarding life and not going out and finding out more about life. In his wake, more and more explorers began to travel to far off destinations like India, Japan, China and other Asian countries, in order to settle with their lives there and find out more about the local extracts of these places. For example, there are a number of Americans that have settled in India today; this is because they hav e been able to find refuge in aspects of life like yoga, worship of the divine individual, self realization and actualization etc. Americans are also fascinated by the medicinal use of the marijuana plant in parts of India which helps them to think and wander around plains and foothills, meeting new people and living a new way of life. They say that this helps them to connect more with nature and helps to provide a stark difference from living within the hustle and bustle of the cities in America. Heavy industrialization, they say, has taken the charm of living for oneself away completely in the modern world, thus, they roam in order to change their lifestyle and live a more happy life, which they may find in ashrams in India, as depicted in the movie ‘Eat Pray Love’. Let’s move to modern forms of media: they have helped to show how Americans have abandoned their views about life restricted to their own country. In ‘Casablanca’, the backdrop of the S econd World War helps to depict a man torn inside -- whether or not he should listen to his heart or help his love’s husband fight against the Nazis in Casablanca, Morocco. The protagonist is an expatriate living in Casablanca and, thus, as an American, he is able to figure out new aspects of himself while living abroad altogether1. When people are forced to leave the country due to social or

Database Architecture for GEMLCA Resource Availability Research Paper

Database Architecture for GEMLCA Resource Availability - Research Paper Example GEMLCA or Grid Execution Management for Legacy Code Architecture is a language independent solution used to deploy existing legacy code applications as a Grid service. Any application written in any language can be deployed as a grid service without the need of even legacy code i.e. binary codes and source code. It is a computing system consisting of PC clusters. Legacy applications are deployed on these servers as grid services. Compute servers are then accessed by various grid clients for required resources. Grid host environment is used to implement service-oriented grid layer which is based on Open Grid Services Architecture (OGSA) specifications e.g. GT3, GT4, g-Lite or the OMII middleware. This layer is required to connect computer server to OSGA built grid. The selected grid should allow the grid clients to access legacy applications available in computer servers like a grid or web services. Administrators should be able to deploy new legacy applications on computer server using different job managers like Condor, Fork, PBS, etc. GEMLCA resources are consists of legacy codes which are deployed as grid services. These resources are installed on the computer server. GEMLCA Resource layer manages the interaction between Grid services and Grid Host Environment. Resource Layer is used for the following purposes: Deploying legacy applications as Grid services Querying the GEMLCA resources and get the list of available legacy applications getting the list of legacy parameters with default values and allow the user to modify these submitting legacy jobs to a job manager querying the status of previously submitted legacy jobs retrieving results from legacy applications GEMLCA Resource layer has the following three services: GLCAdmin It deploys a legacy application as a Grid service. GLCList It searches for legacy applications available over a grid. GLC Process It manages the workflow processes over Grid such as submitting a legacy application using GEMLCA and getting job status and results back.

Assignment 1 Essay Example | Topics and Well Written Essays - 1000 words - 2

Assignment 1 - Essay Example The company commands about 8 percent of the US TV households (Media General, 2013). The company donates funds to various community programs and helps in highlighting social problems through some of the documentaries (Media General, 2013). Accordingly, employees have an opportunity of volunteering their time in community service. The company is also committed to conserving the environment through recycling and limiting the use of natural resources like water and oil (Media General, 2013). However, the company must improve on the social performance through ensuring diversity in the workforce through recruiting more individuals from the minority ethnic groups in the society. In addition, Media General, Inc must allocate about 10 percent of its net income towards additional employment benefits and corporate social responsibility initiatives. There are several stakeholders in the organization. There are both primary and secondary stakeholders. The primary stakeholders have a direct and co ntractual relationship with the organization and include the shareholders, government, employees, customers, advertisers, business partners, and creditors (Kottler, 2012). The shareholders are the providers of capital while customers create demand for the company products. The creditors provide debt finance while the government provides for the legal framework for reinforcing the business contracts and security of organizational assets (Kottler, 2012). The advertisers provide revenues while business partners assist in various forms such as provision of telecommunication infrastructure and managerial expertise. The employees provide the human talent, skills and knowledge that are needed in executing the operations of the organization (Polonsky, 2005). The secondary stakeholders do not have a contractual and direct relationship with the company, but they desire the organization to adhere to certain social expectations. The secondary stakeholders include the public, the labor unions, a cademic and research institutions and special interest groups. The labor unions expect the organization to adhere to labor laws while special interest groups like minority groups expect the company to ensure diversity in the staff. Advocacy groups like environmental conservation groups expect the company to exert efforts in minimizing pollution, highlighting social problems like disasters and child labor (Polonsky, 2005). Academic and research institutions expect the organization to contribute towards creating employment while the general public members are interested in the long term existence of the company. There is a trade-off among the interests of various stakeholders in the organization. It is my duty as the CEO to harmonize the conflicting interests of stakeholders and ensure the organization meets its goals of improving the social performance (Kottler, 2012). For instance, the shareholders expect a higher than average rate of return on their investment in the company. The b usiness partners and advertisers expect representation in decision-making. On the other hand, employees expect the company to adhere with their contractual agreements, pay high salaries and offer additional benefits (Kottler, 2012). The customers expect appealing news and continuous provision of new information. In this regard, the stakeholders can either facilitate or